Acquisition without profitability
Teams scale installs while CAC, payback and LTV move in the wrong direction.
Growth Systems for Mobile Apps
Grow users.
Improve LTV.
Scale profitably.
EZGrowth helps ambitious subscription app teams connect acquisition, creative, attribution, product and automation into one profitable growth system.
Growth system / Illustrative model
LIVE LOGIC · NO CLIENT DATABlended CAC
$34.20
↓ 8.4%
D30 ROAS
126%
↑ 12.1%
Trial → Paid
41.8%
↑ 3.2%
Payback
4.2 mo
↓ 0.7
Revenue efficiency
Spend, payback and modeled LTV
Week 01Week 04Week 08Week 12
Cohort retention
W0W5
Creative signal
LEARNINGConcept hold rate72%
Hook efficiency58%
Scale readiness83%
Impression
Install
Activation
Trial
Subscription
Retention
LTV
Hands-on across
- Meta
- TikTok
- Apple Search Ads
- AppsFlyer
- Adjust
- Adapty
- RevenueCat
Digital marketing
years of experience
8-Figure
Annual paid media budgets
managed across app growth
Mobile apps
growth experience
Global
Campaign operations
across markets
Beyond campaign management
Growth problems rarely live inside one channel.
Acquisition, creative, attribution, product behavior and subscription revenue influence one another. EZGrowth solves the constraint across the system — not only the metric inside one dashboard.
Creative testing without a system
New creatives ship, but the learnings are not structured, compared or reusable.
Fragmented attribution
Media, product and subscription signals live in separate platforms and taxonomies.
Decisions without context
Campaign metrics are optimized without activation, monetization or retention context.
Constraint map
DISCONNECTED → SYSTEM
Media data
Creative learnings
Revenue truth
Product behavior
One growth system
A shared commercial model connecting spend, behavior, subscription revenue and LTV.
How we help
Specialized support across the mobile growth system.
The work follows the economics of the product — from the first impression to retained subscription revenue.
01
Spend → Payback
User Acquisition
Paid growth strategy and execution across Meta, Google, TikTok and Apple Search Ads, built around profitability rather than installs alone.
Discuss this capability- Campaign structure
- Budget allocation
- Market expansion
- ROAS and payback optimization
- SKAN strategy
02
Hook → Learning
Creative Strategy
A structured creative testing system designed to discover repeatable concepts, hooks, angles and formats.
Discuss this capability- Creative research
- Testing frameworks
- Brief development
- Performance analysis
- Creative learning library
03
Install → LTV
Subscription Growth
Improve the journey from install to trial, subscription, retention and lifetime value.
Discuss this capability- Funnel analysis
- Trial conversion
- Paywall strategy
- Pricing tests
- LTV improvement
04
Event → Decision
Attribution & Analytics
Build a reliable measurement architecture connecting acquisition, product and subscription data.
Discuss this capability- AppsFlyer and Adjust
- Adapty and RevenueCat
- Firebase and Amplitude
- Event architecture
- Dashboard planning
05
Signal → Action
Growth Automation
Use AI and automation to reduce repetitive marketing work and accelerate decision-making.
Discuss this capability- Automated reporting
- Creative research systems
- Performance monitoring
- Lead and competitor intelligence
- Internal growth workflows
The approach
From fragmented activity to a repeatable growth system.
Scale creates new constraints. The loop repeats with a better baseline and a richer learning system.
01
Diagnose
Review acquisition, attribution, creative operations, subscription funnel and reporting.
OutputConstraint map
02
Prioritize
Rank opportunities by effort, upside and confidence — not volume of opinions.
OutputTest queue
03
Experiment
Launch structured tests with a hypothesis, success criteria and learning goal.
OutputEvidence
04
Scale
Move budget and resources toward patterns that are both repeatable and profitable.
OutputProfitable volume
05
Systemize
Turn validated processes into dashboards, workflows, playbooks and automation.
OutputOperating system
Ways to work together
Flexible support based on your growth stage.
No pre-packaged channel bundles. The engagement is shaped around the ownership gap and the decisions your team needs to make next.
01
Growth Audit
Best for: Teams that need clarity before scaling.
- Acquisition audit
- Creative review
- Attribution review
- Funnel analysis
- Prioritized action plan
02Most flexible
Growth Advisory
Best for: Teams with internal operators who need senior strategic support.
- Weekly strategy sessions
- Experiment planning
- Performance review
- Team guidance
- Growth roadmap
03
Fractional Head of Growth
Best for: Startups that need senior ownership without a full-time leadership hire.
- Growth strategy
- KPI ownership
- Team and process setup
- Cross-functional leadership
- Executive reporting
Selected outcomes
Experience built inside subscription growth challenges.
Anonymized by design. The commercial pattern matters more than a logo wall.
Case / 01
Subscription App
+220% revenue
$1.4M managed spend · 6 months
Acquisition scaling, creative testing and subscription performance
Learn moreCase / 02
Mobile Utility App
$1M managed spend
$2.2M revenue generated in six months
UA structure, market expansion and revenue optimization
Learn moreCase / 03
AI Utility App
3× monthly revenue
Monthly revenue increased from $3K to $9K in three months
Creative iteration, funnel analysis and budget reallocation
Learn moreSelected results from previous roles and consulting experience. Results vary by product, market and business model.
AI Growth Systems
Turn growth signals into faster, better decisions.
AI is useful when it improves a real operating decision. EZGrowth designs human-in-the-loop workflows around the way mobile teams already monitor performance, research creatives, report results and preserve experiment knowledge.
Signal architecture
Human judgment stays in the loop
01
Observe
Campaign, creative, attribution and subscription signals enter one view.
02
Interpret
Rules and AI identify the changes that deserve human attention.
03
Act
Teams receive clear alerts, briefs and decision-ready next steps.
04
Learn
Decisions and experiment outcomes become reusable operating context.
What gets systemized
Campaign monitoring
Surface material performance shifts before the next reporting cycle.
Creative research
Structure concepts, hooks, formats and competitor patterns.
Attribution monitoring
Flag tracking gaps, broken events and anomalous revenue signals.
Growth reporting
Turn fragmented inputs into focused, decision-ready summaries.
Competitor intelligence
Track relevant offers, positioning and channel activity over time.
Experiment memory
Keep hypotheses, outcomes and learnings searchable for the whole team.
Connected stack
Built around the tools your team already trusts.
Acquisition
- Meta Ads
- Google Ads
- TikTok Ads
- Apple Search Ads
- AppLovin
Attribution
- AppsFlyer
- Adjust
- Singular
- SKAdNetwork
Subscription
- Adapty
- RevenueCat
Analytics
- Firebase
- Amplitude
- GA4
- Looker Studio
Automation
- n8n
- OpenAI
- Gemini
- Custom workflows
Insights
Latest thinking on mobile growth systems.
Practical field notes on the operating decisions behind acquisition, attribution, subscriptions, creative and privacy-aware measurement.
Growth systems
01The Future of Mobile Growth
What changes when acquisition, product, measurement and AI operate as one connected system.
Attribution
02AppsFlyer vs Adjust
A decision framework for choosing attribution infrastructure around the team and its data model.
Subscription
03Building Better Paywalls
How message, offer, price and product context work together to shape subscription conversion.
Creative
04Creative Testing Systems
Turn hooks, concepts and formats into structured learning instead of isolated winners.
Economics
05Subscription Metrics
The operating metrics that connect trial conversion, payback, retention and lifetime value.
Measurement
06SKAN in 2026
What mobile teams need from measurement design when deterministic visibility is limited.
Founder-led
Portrait placeholder
Reserved for an approved founder portrait. No generated likeness used.
Founder
Senior growth experience without the agency layers.
Murat Erdem Zülbaharoğlu
Mobile Growth & User Acquisition Consultant
Murat has more than 10 years of digital marketing experience, including over seven years focused on mobile user acquisition and subscription apps. He has worked across acquisition, creative strategy, attribution, analytics and monetization for more than 65 mobile applications.
Rather than treating paid media in isolation, his work connects marketing, product, analytics, subscription economics and automation into one growth system. He also designs AI-assisted workflows that help mobile teams monitor performance, document experiments and make faster decisions without losing human judgment.
Working principles
How EZGrowth works
01
Profitability over vanity metrics
The goal is not cheaper installs. The goal is sustainable revenue and healthy payback.
02
Systems over isolated wins
Every experiment should create reusable knowledge, not only short-term performance.
03
Full-funnel thinking
Acquisition decisions must reflect activation, monetization, retention and LTV.
04
Clarity over complexity
Data, dashboards and automation should improve decisions, not create more noise.
Practical questions
The things teams usually ask before we start.
Yes, when direct management is what the growth system needs. But EZGrowth is not a media-buying layer: campaign work stays connected to creative, attribution, product behavior, subscription economics and team decision-making.
Start with the constraint
Let’s find your next growth constraint.
Tell us about your app, current acquisition setup and the challenge you are trying to solve.
Prefer email?
hi@ezgrowth.co